Scale and Iterate: From MVP to Growth
Your product is live and has users. Now learn to iterate fast, handle scaling challenges, and build the features that drive growth.
The build-measure-learn loop with Claude Code
Speed of iteration is your competitive advantage as a small team. The loop: identify the biggest opportunity (from analytics), build the smallest experiment to test it (with Claude Code), ship it fast, measure the result, and decide — double down or move on. With Claude Code, the build step takes hours instead of weeks. This means you can run 2 to 3 experiments per week instead of one per month. Ask Claude Code: "Based on our current metrics [describe them], what is the single highest-impact improvement we could make? Design the smallest experiment to test it." Use Claude Code as a strategic thinking partner, not just a code generator.
Performance optimisation at scale
Your MVP was optimised for speed of development. Now optimise for speed of execution. Ask Claude Code: "Audit this application for performance. Check: database queries (find N+1 queries and missing indexes), API response times, client-side bundle size, image loading, and server component vs client component usage. Prioritise fixes by impact." Claude Code will identify the biggest bottlenecks. Common wins: adding database indexes (10x improvement on slow queries), converting client components to server components (reduces JavaScript bundle), and adding caching for expensive computations.
Feature prioritisation framework
With users requesting features, you need a system. Ask Claude Code: "Create a feature request tracking system. Add a /feedback page where users can submit and vote on feature requests. Store in the database. Create an admin view at /admin/features showing requests sorted by votes, with the ability to mark status (planned, in-progress, shipped). When a feature ships, notify everyone who requested it." This turns user feedback into a prioritised backlog. Build what users actually ask for, not what you assume they want.
Preparing for team growth
If your product is succeeding, you will eventually need help. Ask Claude Code: "Prepare this codebase for team development. Add: comprehensive CLAUDE.md with all architecture decisions, a CONTRIBUTING.md with setup instructions, database seed scripts for development, a CI pipeline with linting, type checking, and tests, and API documentation. Create a new developer onboarding checklist." These investments seem premature for a solo founder but they pay off immediately — even if your first 'team member' is Claude Code with better instructions.
AI at Scale
This guide is hands-on and practical. The full curriculum covers the conceptual foundations in depth with structured lessons and quizzes.
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