Launch Marketing: SEO, Social, and Content
Use Claude Code to build your marketing engine — SEO-optimised pages, social content, and a content pipeline that runs on autopilot.
Technical SEO with Claude Code
Before creating content, fix the technical foundation. Ask Claude Code: "Audit this project for SEO. Add: a dynamic sitemap.xml that includes all pages, proper meta tags on every page (title, description, Open Graph, Twitter Card), structured data (Organization, Product, FAQs), canonical URLs, robots.txt, and an RSS feed for the blog. Check for broken links. Ensure all images have alt text. Add next/image for automatic optimization." This technical foundation ensures that when you create content, search engines can actually find and index it.
Building SEO content pages
Content pages drive organic traffic. Ask Claude Code: "Create a blog at /blog with these initial posts: [list 5 topics related to your product's problem space]. Each post should be 800 to 1,200 words, target a specific keyword, include internal links to the product features, and have a CTA at the bottom. Also create a /comparison page comparing our product to 3 competitors, and a /use-cases page with 5 specific use case descriptions." Claude Code generates the content structure and initial drafts. You review, edit, and refine. The combination of AI drafting and human editing produces content faster than either alone.
Social media launch content
Ask Claude Code: "Create a social media launch kit. Write: 10 Twitter/X post variations announcing the launch (each under 280 characters, different angles), 3 LinkedIn post drafts (professional tone, problem-solution-result structure, 150 to 200 words each), a Product Hunt tagline and description, and a Hacker News Show HN post. For each platform, adapt the tone and format to what works there." Claude Code understands platform-specific conventions. Review each piece — social content needs your authentic voice, so edit heavily.
Automating content production
Ask Claude Code: "Create a content pipeline script that: takes a list of keywords from a CSV, generates a blog post outline for each keyword, writes a first draft using the Anthropic API, saves each draft as a Markdown file in content/drafts/, and creates a summary report of all generated drafts." This is not publishing AI-generated content directly — it is generating first drafts that a human reviews, edits, and publishes. The pipeline turns a one-hour-per-post process into a 15-minute-per-post process.
AI for Marketing
This guide is hands-on and practical. The full curriculum covers the conceptual foundations in depth with structured lessons and quizzes.
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