Build a High-Converting Landing Page
Design and build a landing page that converts visitors into signups. Learn the structure, copy patterns, and deployment strategy.
Landing page anatomy: the 7 sections that convert
Every high-converting landing page follows the same structure. Hero section with headline, subheadline, and CTA button. Social proof strip (logos, numbers, or testimonials). Problem statement — articulate the pain your audience feels. Solution — show how your product solves it. Features or benefits — three to five key points. More social proof (detailed testimonials, case studies). Final CTA — repeat the call to action with urgency. Ask Claude Code to scaffold this: "Create a Next.js landing page with these 7 sections. Use Tailwind CSS. The product is [your product description]. Make the design clean and modern with plenty of whitespace. Include placeholder content that I can replace later."
Writing copy that converts with Claude Code
The landing page is scaffolded — now make the copy compelling. Say: "Rewrite all the copy on this landing page. The target audience is [describe]. The main benefit is [describe]. Use clear, direct language. No jargon. Headlines should be benefit-focused, not feature-focused. The CTA button text should create urgency without being slimy." Claude Code rewrites every heading, paragraph, and button. Review each section. If a headline feels weak, say: "Give me 5 alternative headlines for the hero section that focus on the outcome, not the product." Pick the best one. Repeat for any section that does not feel right.
Adding email capture with Resend
The landing page needs to capture emails. Ask Claude Code: "Add an email signup form to the hero section and the final CTA section. Use a server action that sends a welcome email via the Resend API and stores the email in the database. Show a success message after signup. Validate the email format client-side." Claude Code creates the form, the server action, the Resend integration, and the success state. You just need a Resend API key (free tier gives 100 emails/day).
Performance, SEO, and analytics
Ship fast: "Optimise this landing page for Core Web Vitals. Add proper meta tags, Open Graph images, and a sitemap. Lazy-load all images below the fold. Add structured data for the organization. Set up a PostHog analytics snippet to track page views and CTA clicks." Claude Code handles all the technical SEO and performance work. Test with Lighthouse — aim for 95+ on all scores.
Deploying and measuring results
Push to GitHub and deploy on Vercel. Connect your custom domain. Send traffic to the page and watch the analytics. The first version is never the final version — use the data to iterate. Ask Claude Code: "Add an A/B test that shows two different hero headlines to 50/50 of visitors and tracks which one gets more signups." Claude Code implements cookie-based A/B testing. Now you are not just building pages — you are running experiments.
AI for Marketing
This guide is hands-on and practical. The full curriculum covers the conceptual foundations in depth with structured lessons and quizzes.
Go to lesson