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CONTEXT Framework Cheat Sheet

The 6-element framework for writing AI prompts that work first time.

CCircumstance

Who are you? What is the situation? What background does the AI need?

I am the marketing director at a 50-person B2B SaaS company. We just launched a feature that reduces onboarding time by 40%.
OObjective

What exactly should the AI produce? Be specific about the deliverable.

Write a 200-word announcement email to our customer list. The goal is to drive feature adoption.
NNuance

What constraints, edge cases, or subtleties should the AI consider?

Avoid technical jargon. Do not mention competitors. Include a specific CTA to try the feature.
TTone

How should the output sound? What voice or style?

Professional but warm. Confident, not salesy. Match our brand voice: clear, direct, helpful.
EExamples

Show the AI what good output looks like. Even one example helps.

Here is our last successful product email: [paste example]. Match this style and structure.
XeXpectations

What format, length, and structure? Remove all ambiguity.

Output as plain text, 150-200 words, with a subject line, 3 short paragraphs, and a one-line CTA.
Quick Rules
  • 1.More context = better output. When in doubt, add more.
  • 2.Be specific about the deliverable, not vague about the topic.
  • 3.One example is worth 100 words of instruction.
  • 4.If the output is wrong, diagnose which element is missing.
  • 5.The framework works with every AI tool: ChatGPT, Claude, Gemini, and beyond.
Common Mistakes
Using CONTEXT for every single prompt

You do not need the full framework for simple questions like 'What is the capital of France?' Reserve CONTEXT for prompts where the output quality actually matters.

Writing a novel in the Circumstance element

Keep it to 2-3 sentences. The AI needs enough background to be relevant, not your entire life story.

Skipping the Examples element

Examples are the single most impactful element. One good example does more than 100 words of instruction. Always include at least one.

Being vague in eXpectations

Specify word count, format, structure, and number of items. 'Write a summary' is vague. 'Write 3 bullet points, each under 25 words' is clear.

Forgetting Nuance

This is where constraints and 'what NOT to do' live. Without Nuance, the AI makes assumptions you did not want. Tell it what to avoid, include, and prioritise.

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Keep the CONTEXT Framework™ cheat sheet on your desk or share it with your team.

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